As always, we've summarized the biggest and best stories from last week so you can keep up to date with the industry's biggest events. This week in sports, Kappa has partnered with MAD Lions, KitKat has closed two deals, Levi & # 39; s Enter Esports, Puma Sponsor Gen.G and Samsung have signed a deal with LCS.

We also have a bi-weekly newsletter that will keep you informed of everyone. If you want to experience a significant event on the business and industrial side of sport, you can subscribe to here .

MAD Lions joins the Kappa partnership

  MAD Lions Kappa
Photo credit: Riot Games

The Spanish brand MAD Lions, owned by OverActive Media and operated by OverActive Media, is one Partnership with the Italian sportswear brand Kappa.

The contract sees the teams of MAD Lions in League of Legends & # 39; LEC and Superliga Orange as well as Counter-Strike: Global Offensive & # 39; s Flashpoint, wearing kappa clothing.

Read the full article here .

BLAST Bounty Hunt finds sponsor in KitKat

  BLAST Bounty Hunt x KitKat
Image Credit: BLAST

BLAST Bounty Hunt, the first Dota 2 event by tournament organizer BLAST, sponsored by the Nestlé brand KitKat .

The deal provides the snack brand with branding and activation opportunities during the tournament that started on June 9th.

Read the full article here .

LEC doubles partnership with KitKat

  LEC KitKat summer 2020
Photo credit: LEC

Riot Games retained the Nestlé brand KitKat as a partner of its European league LEC for the upcoming summer split.

The Nestlé brand will continue to be shown in breaks and breaks in the LEC program, but will also be advertised via the newly announced in-game banners.

Read the full article here .

The Prime League becomes stylish with Levi's partnership.

  Prime League Levis
Photo credit: Prime League

DACH-Region League of Legends competition The Prime League has partnered with American Clothing Com pany Levi & # 39; s.

The apparel company launched Levi's supported "Esports Collective" to bring the community together and "give them a voice". The type of partnership will mainly consist of digital activations, although one publication says further details will be released on this front later.

Read the full article here .

Gen.G Esports partners with Puma

  Gen.G Esports Puma
Screenshot about: Gen.G Esports

Multinational organization Gen.G Esports partners with German sportswear brand Puma a.

The deal Gen.G Esports and Puma will work on “new [merchandise] collaborations and experiences”. It is said that all players and content creators of the organization will receive Puma merchandise, although the exact terms of the partnership – in terms of finance and duration – have not been announced at the time of writing.

Read the full article ] here .

LCS level for the summer with Samsung deal

  LCS Samsung
Credit: LCS

Riot Games brought the South Korean multinational conglomerate Samsung as a partner of the LCS for the Summer Split.

All LCS players use computers that run on Samsung solid-state drives. The partnership will also be activated through the Samsung SSD Fast Five segment, a new addition to the LCS show that “tracks week after week how quickly players reach key milestones in any position”.

Read the full article here .

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