Australian esports organization The Chiefs Esports Club has welcomed Ben Dixon, co-founder and CEO of the influencer platform Vello as the latest addition to its organization The Board of Directors.

According to the press release, the organization's board of directors was assembled by the parent company of the Chiefs ICON Esports to bring together a strong leadership with extensive experience in a range of business fields such as fintech and investment banking, social media, influencer marketing and traditional sports. “

Photo Credit: ICON Esports

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"I am proud to accept the appointment to the Board of Directors of ICON," said Ben Dixon, CEO of Vello . "Since the team introduced me to the world of gaming and sports, I've been fascinated by the opportunities this area offers." With my experience as a player, coach, business practice and media experience, I am confident that I can help advance all areas of business to achieve the ICON team's deep ambitions. “

In the role of CEO of Vello Dixon claims to be focused on taking action to accelerate the company's time to market. He is a former Australian Football League player and previously worked as an analyst, border commentator and media presenter at Fox Sports.

Nick Bobir, CEO of ICON added: “We are very excited to have Ben on board. He brings so much experience and a lot of energy to guide us through our upcoming ecommerce business as well as his first hand knowledge of influencer marketing and traditional media. It's great to share that passion with someone who is just as excited as we are for the future. We look forward to continuing to grow as a company this year. "

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ICON Esports recently received a A $ 2.15 million ] (~ £ 1.2m .) Investment by Australian payment service provider SQID Technologies Limited to further expand the organization's trading and business activities in its network in 2021, which also includes the Chiefs Esports Club.

Esports Insider Says: Ben Dixon's marketing and media knowledge is certainly a valuable addition to ICON's seasoned leadership role as the company is aiming for growth and expansion in 2021.

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