In recent weeks, companies operating in America have had to make a decision. After George Floyd's death sent thousands of people through the streets of every major American city in protest, companies had to make a call. Encourages corporate channels to engage in the movement that resonates on social media.
During the protests, hundreds of millions of dollars were donated to charities the NFL apologized for dealing with peaceful player protests and the vast majority of American esports organizations pledged their Support for the protests . One of the first organizations to speak up was FlyQuest – and the decision came directly from the CEO.
– SeaQuest (@Fly16u] May 28, 2020
"At FlyQuest we believe that there is greatness in everyone and we want to find and present it," said Tricia Sugita, CEO of FlyQuest . “Our vision of Showcase Greatness will never change, that's our North Star and why we are in sports. Whenever we have the opportunity to help others and use our platform to do good in the world, we will always use it. “
Sugita has been CEO of FlyQuest for less than six months . During this time she led initiatives to combat climate change the team moved to a new facility and brought home the best result for the League of Legends team in the history of the organization. And she did everything while navigating a global pandemic.
"Today we have the opportunity to be more than just a company in our company, more than an esports organization," Sugita told Esports Insider. "Many companies and teams say they want to be more than XYZ, but I don't know what the" more "is. Even for traditional sports teams that have been around for decades, I don't know what their vision is, what their brand is I wanted FlyQuest to have a clear vision right from the start because many of the world's largest companies started with a vision. ”
For Sugita, it is not“ will-we-or-won ”to become important To express issues. T-we & # 39; s how & # 39; s. The company has stepped up or implemented charity events to support Black Lives Matter, LGBTQIA + communities and the environment – only in recent months – for Sugita these are personal tenants of their lives that go well beyond their time at FlyQuest.
"When we speak in marketing terms, you have your vision, you have certain initiatives, you have certain products, but if you put all that aside You at the end of the day your "War at "", she said. "Why are we here? Who are we? What is our purpose? For me, I believe that there is greatness in everyone and I want to serve mankind and help others to be happy. This mission has guided everything I do in life It is a privilege that I can work towards my vision through FlyQuest.
"Now that I am at FlyQuest the same purpose is still there. But now I have a greater responsibility, a greater privilege, through this purpose It’s important that you use your platform responsibly and find ways to help others. ”
Previously, she was FlyQuest’s COO, helping the organization to focus on supporting the climate like TreeQuest have found a way to combine League of Legends with tree planting. One tree is planted for every FlyQuest player kill in the LCS or Academy. Ocean Drakes are ten trees and one FlyQuest-G ewinn is 100. A total of almost 10,000 trees were planted by the organization through TreeQuest in the spring split.
When former CEO Ryan Edens switched to president last January, initiatives like TreeQuest Sugita stood out from a host of other candidates. The entire organization is now under her leadership.
"FlyQuest employees don't always agree with what we want to do, but they understand my perspective and understand why it is important to me and that I speak from the heart," said Sugita. "I'm not trying to convince the other employees. I'm trying to inspire them and say:" Let's leave a legacy in sports, let's actually be more than an esports organization. "
FlyQuest players find success in a new environmentally conscious facility called "Greenhouse." FlyQuest has been a mid-of-the-road team at LCS since Wesley Edens, the owner the Milwaukee Bucks in the NBA, bought the Cloud9 Academy team (and the place they deserved in the LCS) in 2017. In the past two years, the team's highest result in an LCS split was the fourth, being the average result was about seventh, and this year FlyQuest came in second with almost all of the split, with a new facility and a new CEO, but many of the same players.
The Spring Split bee the organization ended the game for second place and lost the tie-breaker. The players made up for it when they ran through the loser class in the summer split playoffs to reach the final. In the final they competed against Cloud9, arguably the largest LCS team ever founded, and were swept up. Despite the goal, this was certainly the best division the FlyQuest LCS team ever had and the attitude of the organization could have played a role.
"The players have responded really well to these changes and are happy to work here," said Sugita. “We have centralized ourselves in our greenhouse facility (pre-quarantine). This enables much better collaboration between different parts of the company and gives players information on topics such as jersey designs, TreeQuest and other things that are important to them. This has positive effects on both the competitive game and FlyQuest as a whole. “
For Sugita, her next six months as CEO will almost certainly be less hectic than her first six. But there will always be reasons that need support, and Sugitas FlyQuest will help quickly, however the company can. That's what size is about.