Multinational Organization Gen.G partnered with the supplement brand More Labs to help their team Counter-Strike: Global Offensive .
The partnership is based on the new drink from More Labs, Liquid Focus, a nootropic shot made with "clinically proven ingredients to sharpen the mind, provide steady energy and relieve stress".
CONNECTION: Gen.G works with the Mercedes-Benz dealer Han Sung Motor  More Labs and Gen.G will create content to promote the drink on social media. with Gen. G characters like Gina "MissGinaDarling" Tran, Nicki "NickiTaylor" Taylor, Shelby "Luxxbunny" Freeman and CS: GO player Sam "s0m" Oh.
Martin Kim, Vice President of Strategic Partnerships at Gen.G said in a press release about the deal: “The focus and performance of the players are critical for Gen.G as we continue to be global in Our competition is looking for more championships. We are happy to welcome a new brand in sports and help them convey the benefits of their Liquid Focus drink to our community. “
More Labs markets Liquid Focus to“ sharpen the mind, steady energy to provide and reduce stress ". Promoted as a healthier alternative to energy drinks, Gen.G's CS: GO roster will use the product to improve focus and performance.
Sisun Lee, co-founder of More Labs, added: “We are excited to enter the world of sports and support Gen.G's competitive efforts around the world. We started More Labs with a unique mission: to help people get more out of their lives. After solving hangovers with Morning Recovery, we developed Liquid Focus to increase productivity and improve performance at work.
“When we found out Gen.G players were taking Liquid Focus before the games, we knew this was the perfect opportunity to work together. We look forward to helping players achieve their best. “
Esports Insider says: With the coronavirus pandemic that is forcing more people to rely on Esports for entertainment, brands are taking advantage of your advertising opportunities. As with More Labs, it is likely that other non-endemic companies will get into the sport in the near future.