cable? Cut. To press? Poor. Box office? Busted.
We live in a world in which the modern media are constantly changing. Partly a circumstance of the pandemic and partly digital trends that are long in coming, change the way people consume and create content. When traditional sport left television in spring, Twitch's hours doubled. In sports, many companies focus more on building a media brand than on pure competitive success. As sports organizations look for ways to become profitable, content creation is becoming an increasingly important task.
No hiring in recent months underlines this trend better than the new CEO of Envy Gaming . Adam Rymer was a veteran of various media forms, was at the forefront of the direction of the media. Now this focus has brought him to the sport.
"When you look at the changing demographics and content consumption of the next generation, it is much more experience-oriented," Rymer told Esports Insider. "Regardless of whether it's Twitch or YouTube, you see how people interact with content and games. This is uniquely positioned to use it compared to, for example, television or film."
Rymers' s career has taken him through some of the most prestigious offices in the world Film production. He spent seven years at Universal Pictures and rose to SVP from Digital Properties. He then worked for four years at Lava Bear Films as COO and CFO. After Lava Bear, Rymer is president of Nerdist Industries and Legendary Digital Networks. After a brief pause as Interim CEO of Omnislash, Rymer was hired by Envy Gaming.
"When we were at Legendary, Twitch was just an emerging platform," said Rymer. “We tried to create a Twitch channel that is not based on video games, but on tabletop games, book clubs, dungeons and dragons. We built this channel into one of the most subscribed channels on Twitch. This is an example of how you can find your audience anywhere. “
Esport organizations can create great content. Strong social media, influencer partnerships and internal production teams are staples in any larger organization. Many organizations started as a home for content, be it Call of Duty Sniping like the FaZe Clan or a League of Legends forum like TSM. However, Rymer believes that there are still many unused opportunities for content in Esport.
"There is a big break between the number of people playing games and the number of people who watch esport events and passionately follow professional teams, ”said Rymer. "This cannot be just a problem of awareness. Part of it has to relate to the type of content produced. I don't know what the answer is. My plan is to experiment with many different things and do something new for people create who watch the sport. "
While influencers are playing an increasingly important role in esports organizations, the competitive game will always be a driver of the fandom. When Rymer joins as CEO, Mike" Hastr0 "Rufail joins the Chief Gaming Officer Former CEO will now focus on building top ranks by recruiting players and supporting them at events.
"We will become the story of envy and Mike's legacy don't leave it behind, "explained Rymer." Envy is a great long-term brand with a history of championships, we want to expand that. We want to build a larger fan base, build more success with our teams, build more types of content around these two things, and seize opportunities as they become available. “
The media are changing faster than in almost any other industry. When Team Envy was founded, Netflix was still geared towards sending DVDs, and MySpace was at the height of the social media game. In thirteen years, a lot has changed in sport and the way people consume content. Because change is the only constant, adaptability has become critical to success.
"I think sports organizations can adapt faster than almost anyone else," said Rymer. “Change is the nature of what we all do. Games are constantly being updated and we have to adapt to them. New games are coming out and we have to find out whether we will play in them or not. Social platforms come in, sometimes get bigger and sometimes go away. The people in the esports world, both the players and the executives, are inherently pretty nimble. This gives the sport a foothold to stand on, unlike some of the more traditional companies that have had a hard time adapting. “